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Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

17 December 2019 – The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

But, fashion brand Christian Dior took a different approach, using Facebook’s Spark AR platform on Instagram to deliver an augmented reality makeup look influenced by its holiday collection.

Dubbed 3Dior Makeup, the experience was created by Peter Phillips, Dior’s creative and image director, and digital artist Inès Alpha. As users open the filter, the experience adorns their faces with a mask of virtual sequins. As they tap the screen, the sequins float skyward, with virtual rays of light illuminating the scene.

But don’t take my word for it. Try it out for yourself by opening the via iOS or .

Unlike other virtual makeup experiences, there’s no option to push users to a website to purchase the makeup featured in the experience, which comes from the Happy 2020 collection.

Source: Dior, Next Reality

For more info, visit at Dior

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Written by VFX Online

VFX Online, now writing with a focus on Visual Effects and Animation and Gaming, writing at VFX Online Blog since 2016. VFX Online in India.

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