AR Experiences by The Mill
Staying Connected through Social AR
“Augmented Reality is revolutionizing the way we interact with each other and translate the world around us. Social AR democratizes the medium, enabling billions of users to engage with experiences, visual effects and tools of co-creation via that tiny supercomputer in your pocket. AR lenses are now ubiquitous with social media recordings – expressions of identity may be enriched with the assistance of virtual self-branding. The same way that I would wear designer sneakers to express myself, I use a retro glitch during a daily homily to my people. AR engages us in magic, integrating our immediate world reality with the impossible – implanting the thrill of the experience, a memory of delight, a lasting impression. ”
Associate Creative Director at The Mill, Sally Reynolds. ⠀⠀
Screens Up AR Experience
SOCIAL AR, We created a compelling second screen AR experience for kids watching Nickelodeon Kids’ Choice Sports.
Our team designed and built the Augmented Reality portion of ‘Screens Up’ which involved the teams designing the games and interactions, mapping out the UX journeys, creating concept art, building 2D/3D assets and motion graphics, designing the app architecture and finally, writing the code that tied everything together.
AR filter to celebrate 125 Years of Mercedes-Benz in Motorsport
We partnered with Facebook Creative Shop and Mercedes Benz to create this dynamic AR filter to celebrate 125 Years of Mercedes-Benz in Motorsport. Working with Grand Central Recording Studios we integrated archive engine sounds and faithfully recreated the cars, clothes and helmets of 4 of Mercedes past and present champions. The filter which gained over 96 millions impressions has been honored with a Bronze Award at ADC Germany in the AR category. Congratulations to all involved!
Get in touch with The Mill Experience Team to discover more: www.themill.com/contact
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