LEGO – Drive What You Love Making of Framestore

LEGO – Drive What You Love Making of Framestore

The LEGO Agency, director David Mellor and production company HighlyUnlikely partnered with Framestore to provide a host of full-throttle VFX for its latest commercial ‘Drive What You Love’. The creative studio delivered a range of environments, cars and effects for the playful thrill-ride of an advert, which sees a LEGO builder’s imagination come to life for a high speed race through their house.

Client: The LEGO Agency
Director: David Mellor
Production Company: HighlightUnlikely
Production: Alexander Davis
Agency Producer: Mette Søgaard Lorenzen
LEGO Creative: Lucas Reynoso Vizcaino & Martin Coppola
Jordan Buck: DOP
Editor: Laura Cairney-Keize

VFX and Colour: Framestore
VFX Supervisor: Charles Bayliss
CG Supervisor: Mathias Cadyck
2D Supervisor: George Palcut
Creative Director: Ben Cronin
Flame: Paul O’Brien
Animators: Steve Townrow, Joseph Kane
CG Artists: David Cattermole, Alicia Saleh
Lighting and FX Artists: Finella Fan, Luca Veronese, Andres Gomez Tollar
2D Artists: Christian Baker, Julia Caram, Reece McFarlane
Asset Lead: Aaron Hunwick
Concept Artist: Daniel Demirdjian
VFX Editors: Nick Feldman, Richard Gao, Jack Hubbard
Colourist: Steffan Perry
Producer: Alexia Paterson
Production Coordinator: Viveka Prabakaran
Production Assistants: Benjamin Michell, Chloe Dunn
Asset Artists: Joel Savage, Michael John, Tim Gregson, Marnie Pitts, Andrew Butler, Leo Schreiber, Ewa Zych, Bruno Reis Coimbra, Paola Santoro, Alice Roseberry-Haynes

For more information, please visit at The Lego and Framestore